iHeartMedia’s Mid Ohio radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.
Next Generation Films, Inc
James Hahn and the team at iHeartMedia do a phenomenal job helping us out here at Next Generation Films, Inc.! They are dedicated, flexible, and always ready to be a solid partner with our team. Always quick to respond, they help us get our marketing items moving fast. We appreciate their customer service and their partnership.
– Thunder Burkhart, CSP, Human Resources; Talent Manager
Situation:
A local restaurant which is not located in the heavy retail district of Mansfield/Ontario is feeling the pressure from new chain restaurants opening in the area. The result is a decreasing customer count for the restaurant.
Objective:
Increase customer base at this extremely affordable full service sit down adult restaurant.
Campaign:
The iHeart Account Executive put together a radio plan on WMAN News Talk radio. Due to the success of the campaign. The I Heart radio AE suggested an increased marketing plan that included an additional endorsement radio schedule by morning show host Rusty Cates complete with food certificate giveaways. iHeart then partnered with our local Budweiser distributor and Steve’s Dakota grill to present the Friday Morning Radio feature “Bud’s and Suds.” Steve’s offers the weekly special beer and pints of Budweiser draft for only a dollar.
Results:
The customer count continues to grow and customer retention is very good. Steve’s is also seeing growth in Bud Draft kegs. In fact, items that are featured by Rusty are typically requested at the restaurant.
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